GLO24K NOVA-X is a rechargeable 7-color LED skincare device with voice guidance, marketed to improve the appearance of fine lines, wrinkles, puffiness and uneven skin tone on the face, neck and around the eyes. As of October 2, 2026, GLO24K's own page lists it at $499.00 with free US shipping, while Ulta lists it at $209.99 (marked down from $299.99). GLO24K's refund policy gives you 30 days for a full refund on unopened or as-new products, but opened or used products are exchanged rather than refunded, and you pay return shipping. Buyers rate it 4.55 out of 5 across 44 reviews on the seller's page and 4.5 across 38 reviews on Ulta; no clinical study of NOVA-X is cited, so the results claims rest on the seller's descriptions and customer reviews. This page covers the reviews, how to use it, price, refunds, side effects and safety, and whether the seller is legit or a scam risk.
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| What it is | Rechargeable 7-color LED beauty device with voice guidance, for face, neck and eye area |
| Who sells it | GLO24K (direct online); Ulta also lists it |
| Price as shown | $499.00 on GLO24K; $209.99 sale price at Ulta (regularly $299.99), as of October 2, 2026 |
| Guarantee or returns | 30 days, full refund if unopened or as new; opened or used items are exchanged; 90-day manufacturer's warranty |
| Contact the seller | [email protected] or the contact form on the site (include your receipt) |
| Product Page | Where to Buy |
What is GLO24K NOVA-X and who is it for?
NOVA-X is GLO24K's top LED device. You glide it over your skin, and it gives off seven colors of LED light, with voice prompts that walk you through a session. GLO24K says it is lightweight, travel-friendly, suitable for all skin types and fine for daily use. It is aimed at adults who want an at-home alternative to a spa treatment and who are comfortable paying for a device rather than a cream. The brand's slogan is about gold, but the NOVA-X description talks about LED light, not gold.
What are the reviews saying?
Mostly positive, with two small complaints that are worth knowing about. Here is where the ratings come from:
| Where | Rating | Details |
|---|---|---|
| GLO24K product page | 4.55 out of 5 | 44 reviews: 28 five-star, 12 four-star, 4 three-star, none lower |
| Ulta | 4.5 | 38 reviews |
The reviews shown on GLO24K's page are the kind of thing you hope to read:
- Skin texture and tone: one reviewer says redness around the nose calmed down after six weeks. Others describe smoother texture and smaller-looking pores after about two months.
- The voice guidance: one reviewer found it helpful for the first few sessions, then wished she could turn it off after two months.
- The eye area: one reviewer loved it on cheeks and neck but found the head a bit big for working right under the eyes. That matters, because the eye area is one of the places GLO24K says it is designed for.
These reviews sit on the seller's own page, so read them as useful but not neutral. Reviews on retailer sites such as Ulta give you a second look. For tips on spotting padded reviews, such as many posted on the same day or accounts with a single review, see this guide to fake online reviews.
What about Amazon, Consumer Reports and dermatologists?
The Amazon ratings shown on Woot are for a different product, the GLO24K 7 Color LED Face Beauty Mask. That mask has 4 out of 5 stars, and the top critical review says it broke immediately and would not hold a charge. Do not treat those as NOVA-X reviews. The ratings above come from buyers, not testers. If you want a lab-tested or dermatologist opinion, check Consumer Reports yourself and ask your own dermatologist, since neither the seller's page nor Ulta's cites one for NOVA-X.
The GLO24K homepage also says “As seen on Elle, Vogue, and Glamour.” The press quotes it displays are about GLO24K creams and a peeling gel, not NOVA-X.
Does the GLO24K NOVA-X really work?
GLO24K says it works by combining seven LED light colors, each with its own wavelength chosen for a skin concern, with technology meant to help your serums and creams absorb better. It promises smoother, brighter, more hydrated skin and, with continued use, a “glass skin” look. Notice the wording: the claims are about how skin appears, and no study is cited on the seller's page. A retailer listing on Beyondstyle adds that the device combines LED light, red light therapy, thermal energy and vibration. GLO24K's own page mentions vibration (a long press on the mode button toggles it) but not heat, so check the manual before you assume the device warms your skin.
Honest bottom line: some buyers report visible changes in texture and redness. There is no independent testing here to tell you how much of that is the device, your skincare routine or time. Using it only a few times a week, as GLO24K suggests, means any change would be gradual.
What modes and features does it have?
| Feature | What the seller says |
|---|---|
| Seven modes / LED colors | Radiance, Smoothing, Renewing, Rejuvenation, Balancing, Nourishment, Reviving |
| Intensity | Each mode has several intensity levels (“gears”); a short press of ON/OFF changes the level |
| Vibration | Long-press the MODE button to turn it on or off |
| Voice guidance | Spoken prompts for each session |
| Power | Rechargeable, lightweight, travel-friendly |
| Origin | Beyondstyle's listing says made in the USA of globally sourced components |
| Manual | PDF download on the product page |
The product page does not say which color does what or give the wavelengths. The manual or customer support is where to ask.
How do you use it?
GLO24K's directions:
- Apply your cream or serum first. GLO24K says the device is meant to improve how well it penetrates.
- Long-press the ON/OFF button to turn it on.
- Short-press the MODE button to switch among the seven modes. Short-press ON/OFF to change intensity.
- Glide it in circular or up-and-down motions over the forehead, cheeks, neck and around the eyes. You can also use the inner edge of the head on areas of concern.
The seller's own pages disagree on session length, so follow the manual. The product description says up to 10 minutes per session. The directions say up to 15 minutes per application daily, with 3 applications a week recommended. Beyondstyle's listing says 5 to 15 minutes daily on clean, dry skin. Because that last one tells you to start with bare skin and GLO24K says apply skincare first, ask support which order is right.
How much does it cost, and what is the total commitment?
Prices are as shown; check the checkout for today's.
| Item | Price | Notes |
|---|---|---|
| NOVA-X on GLO24K | $499.00 | Free standard shipping in the USA; ships from Texas within 2 business days, 2-3 days transit |
| NOVA-X at Ulta | $209.99 (regularly $299.99) | Online only; free standard shipping over $35; cannot be shipped by air; brand excluded from most Ulta coupons |
| International shipping (GLO24K) | $59.99 flat | |
| Warranty replacement shipping | $29.99 in the USA, $49.99 international | You pay this to receive the replacement |
The $289 gap between GLO24K and Ulta is the biggest thing to sort out before you pay. Check that the Ulta listing matches the item you want (it uses item number 77016094) and read Ulta's return policy, because GLO24K only handles returns on items bought from GLO24K directly. The GLO24K site also shows a “Claim 25%” offer and a free Gold Club sign-up for promotions; check what either requires before you hand over your email or phone number. No subscription or recurring billing is described for the device. For other GLO24K devices, the product page lists a Beauty Mask at $149.99, a Neck and Face device (Limited Edition) at $179.00, a Skin Rejuvenation device at $225.00 and a Super Mask for neck and chest at $399.00.
Where can you buy it?
You can buy it from GLO24K's Product Page or from Ulta online. A Beyondstyle listing also carries it in a pink color option. Wherever you buy, keep the receipt: GLO24K asks for it for refunds and for the warranty.
How do refunds, returns and the warranty work?
GLO24K says it stands behind its products and offers this:
- Full refund: within 30 days of purchase, if the product is unopened or as new.
- Exchange: opened or used products are exchanged for something of similar value, not refunded. With an LED device, that means opening the box to try it may cost you the refund option.
- Return shipping: you pay it, and GLO24K will not reimburse it. Use tracking.
- Where you bought matters: GLO24K only accepts returns for items bought directly on its site or by phone. If you bought elsewhere, the retailer's policy applies.
To start a return, email [email protected] or use the contact form, and include your receipt or proof of purchase. The refund page lists a returns address in Georgia, and the privacy policy lists a different Georgia address. Contact support first and send the package only to the address they confirm.
Warranty: every GLO24K device has a 90-day manufacturer's warranty against defects. To activate it, register within 14 days of purchase on the seller's warranty registration page; GLO24K says missing that window may void it. Misuse is not covered. If a defect is found, GLO24K replaces the device free, and you pay only the shipping fees listed above.
Are there side effects, and who should be careful?
GLO24K describes NOVA-X as safe, non-invasive and suitable for all skin types. The product page does not list side effects or cautions; it tells you to refer to the manual that comes with the device. Read that PDF before your first session, and ask support in writing for any cautions it leaves out. The practical points reviewers raised are about comfort (a large head near the eyes), not skin harm. The terms of service say you must be of age of majority in your state to buy.
If you have a skin condition, use prescription skincare, or have any worry about light-based devices near your eyes, a dermatologist or doctor is the person to ask before buying. That decision is yours and theirs to make.
Is GLO24K NOVA-X a scam, or is it legit?
Here is what you can check for yourself. The product is sold under GLO24K's own name on its store, which runs on Shopify, and it is also listed on Ulta. The site has full returns, shipping, warranty, terms and privacy pages. It lists an email address and a contact form for support, and the privacy policy lists a mailing address. These are signs of a working business. They are not a guarantee, and we have not tested the device or the service.
Things to be aware of:
- Reviews: the 44 reviews are on the seller's own page, and the press mentions on the homepage are about other products.
- Price gap: $499 at GLO24K versus $209.99 at Ulta. A big gap is worth understanding, as consumer-protection guidance warns about offers that look too good to be true, so buy from a retailer's own site.
- Contact: the pages show an email and form but no phone number.
- Refund limits: used devices are exchange-only, and return shipping is on you.
How to protect yourself: pay by credit card if you can, because credit cards limit your liability for fraudulent purchases in a way payment apps and some debit cards do not. Look for the seller on the Better Business Bureau and independent review sites before you pay. If something goes wrong, tell your bank or card company, and report it to the FTC at ReportFraud.ftc.gov, as the OCC's guide to online scams recommends. Keep your order confirmation and screenshots of the product page.
How does it compare with the alternatives?
| Option | Cost | What to know |
|---|---|---|
| Do nothing | $0 | No change to your routine or budget |
| Creams and serums alone | Varies | GLO24K tells you to use them with NOVA-X, so the device is an add-on, not a replacement |
| Spa 24K gold facial | “A few hundred dollars” per visit, per GLO24K's About page | Per treatment, not a one-off purchase. NOVA-X is an LED device, not a gold treatment |
| Cheaper GLO24K devices | $149.99 to $399.00 | Includes a Beauty Mask and Neck and Face device; ask support how they differ from NOVA-X |
| Other at-home facial devices | Varies | See our Liftly microcurrent device review and NuBeam device review to see how we check device claims |
Before you order
- Compare the GLO24K price with Ulta's, and read the retailer's return policy before you buy.
- Decide whether you are comfortable not being able to get a refund once you open the box.
- Download the manual PDF and ask support for the wavelengths, cautions and correct session length.
- Ask support whether it is applied to bare skin or over skincare.
- Ask whether any clinical study or dermatologist testing exists for NOVA-X.
- Register the warranty within 14 days and keep your receipt.
- Pay by credit card.
Short answers
How much does a 24K gold facial cost? GLO24K's About page says spa gold facials cost a few hundred dollars. It positions its line as the affordable version.
Empire Tech and its Marvelous Signature Pro? That is a different brand, and this page covers GLO24K NOVA-X only. The scam and legit checks above work for any online seller.
Can I turn off the voice? One reviewer wished she could, after two months. Ask support before you buy if that matters to you.
How do I reach GLO24K? Email [email protected] or use the contact form, and include your receipt for anything about an order.
By HollyHerman.com Editorial Team
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